New face of “ASAN service” – Mr. ASANT
Created upon the initiative of Mr. Ilham Aliyev, President of the Republic of Azerbaijan - “ASAN service” has become a brand in the field of public service. “ASAN service” has developed a successful roadmap in improving transparency, preventing cases of corruption, and applying trend innovations in the public sector.
The philosophy of ant, reflecting this roadmap, was selected for the mascot of “ASAN service”. An ant distinguishes with its hard work, diligence, responsibility, positivity and team work.
The Name of the mascot is chosen as Mr. ASANT. This name is a combination of words ASAN and ANT.
Ants never give up and always build future-oriented, long-term plans.
Mr. ASANT mascot possesses such qualities and is a new face of “ASAN service”. Helping the citizens and being a friend of them, he will be an intermediary in informing and raising awareness.
The purpose is to be closer to citizens and to increase emotional bond with ASAN through our mascot.